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Search results for “advertising identifier”
Sorting the technology use conundrum - when to embrace it
09/19/2018
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10:21:55 AM
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Blockchain, augmented reality, artificial intelligence...there is no dearth of what all promises to change the way travellers plan and buy their trip essentials. How are travel companies going about embracing technology?
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018
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7:50:39 AM
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The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018
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2:03:44 PM
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It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
5 reasons why travel brands need to take notice of Alibaba’s Fliggy
01/26/2018
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10:34:45 AM
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Alibaba is attempting to craft a unique user profile as an ecosystem. In this context, it isn’t surprising to find more than 70 domestic/foreign airlines opting to establish flagship stores on Fliggy.
Mobile device IDs – laying a strong foundation for precision advertising
02/05/2018
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8:14:24 AM
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Cookies-based approach to tracking behavior of travelers isn’t enough as one might not be offering accurate message/ ads. On the other hand, mobile device IDs offer more dependable data.
Ctrip opens up data and cross-platform synergies for destination marketing
10/25/2017
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7:52:48 AM
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Ctrip is not only growing its own technologies and data for destination marketing, but also exploring cross-platform strategies by partnering with internet giants including WeChat and Google.
Key to being customer-centric: Count on cloud + data + API
03/07/2017
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8:57:27 AM
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A guest or a consumer doesn’t differentiate between “experiences” coming from a retail brand or a hotel property. So hotel companies need to focus on customer-centricity in the complex world of accommodation shopping.
Travelport unfazed by limited penetration in China, hopeful of bright future
08/12/2016
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4:48:35 PM
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Travelport is confident of delivering sustainable growth in the coming years, but it is still waiting for the regulatory environment to open up in China.
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